About WiseMind AI
Plain-English tax guidance for sole traders and small businesses, built to help you keep more of what you earn.
What we're for
Most sole traders and small business owners are stuck choosing between an accountant they can't really afford, HMRC guidance written for professionals, or a general AI tool that sounds confident whether it's right or not.
WiseMind AI answers your tax and money questions in plain English, and shows you the real HMRC or gov.uk rule behind every answer. So you're not guessing, and you're not paying accountant rates to check something you could look up yourself, if only it were written in a language you understood.
The person behind WiseMind AI
I'm Jake Leeming and I built WiseMind after getting an unexpected HMRC bill I had no idea was coming. I wasn't doing anything wrong, I just didn't understand the rules well enough to know what I should have been doing differently.
That bill was frustrating, but more than anything it made me realise how many sole traders, freelancers and small business owners must be in the same position. Confused, a little anxious, and too embarrassed to ask what feels like a basic question. I'm not an accountant. I'm someone who went looking for a tool that would just give me straight answers about my own money and couldn't find one. So I built it.
For too long, proper financial guidance has been the preserve of people and businesses who can afford an accountant on speed dial. WiseMind is about levelling that playing field. Every sole trader, freelancer and small business owner in the UK deserves the same clarity and confidence that bigger firms take for granted. That's what WiseMind is. No jargon. No judgment. Just answers.
Recognised by Great British Entrepreneur of the Year
Jake was named a finalist at the Great British Entrepreneur Awards, recognition for building financial guidance from the business owner's side of the table rather than the accountant's.
Everything you share with WiseMind AI is encrypted and kept confidential. We never pass your information to HMRC or anyone else, and we don't sell products or take commission. Our only interest is in your answer being right.
WiseMind AI doesn't replace one-to-one professional support. It doesn't file tax returns, and it doesn't cover regulated areas like investments, mortgages, insurance or debt. For anything regulated or personal to your situation, that's what a financial adviser or accountant is for.
See what it can spot for you.
Grounded in live HMRC data. Five free questions, no card needed.