Keep more of what you earn, and know why, whichever one you are.

Plain-English financial guidance, grounded in real HMRC and gov.uk rules. Spot what applies to you, make better decisions year-round, not just at filing time.

Which one are you?

Every answer shows the real HMRC or gov.uk source it came from, not a guess.

Sourced from HMRC / gov.uk. Whichever question you ask, sourced from HMRC or gov.uk

Great British Entrepreneur Awards, sponsored by Allica Bank

Recognised by Great British Entrepreneur of the Year

WiseMind AI's founder was named a finalist at the Great British Entrepreneur Awards, recognising the work of building financial guidance from the business owner's side of the table.

Meet the founder

Hear why WiseMind AI was built, and who it's built for.

Read the transcript

For most small business owners, getting good financial guidance is harder than it should be.

But small business owners make financial decisions every single day. What to charge, what to spend, how much to save for tax, and how much to actually take out of the business.

Getting those decisions right can make a huge difference to you and your business, and that's exactly the reason we built WiseMind.

We want to give small business owners, freelancers and charities a place to go when they have a financial question. To get a clear, personalised answer backed by trusted sources that's actually relevant to your situation.

We're not trying to replace accountants, we're trying to make financial guidance more accessible. So you understand your situation better, make better decisions and know when you need professional help.

How WiseMind AI actually helps

Pick a real question. See what we'd tell you.

Not sure which one's you? Start free, five questions, no card needed.